BASICS OF MARKETING IN DIGITAL MARKETING COURSE

Overview of BASIC OF MARKETING

In Our Digital Marketing Course in Delhi,Janakpuri we will teach Digital marketing is a form of marketing, so one should know what marketing is. Marketing is a vast topic in itself. We won't discuss this, but at least the basics should be cleared.

WHAT IS MARKETING?

Marketing is the most needed aspect for any business because it helps to attract customers. What is the matter of selling a product and providing a service if customers have never heard of it and don't know anything about it? This is where marketers come in handy. Through marketing, marketers get people educated on and excited about products and services. Marketers help companies identify consumer and industry trends, formulate campaigns, and captivate audiences by showing how their products shine over others. They help companies to show audiences why they are better than others and best in the whole industry. So exactly, what marketing is? Marketing is the activity of getting people's attention toward brands, their products, and services by promoting them through various modes, whether online or offline. It is the process of designing, positioning, promoting, and distributing a product or service in such a way that consumers see value in it.

WHY MARKETING IS IMPORTANT?

Marketing is needed to reach customers, develop a brand, and generate revenue. It helps you in many ways such as

• 1- To establish a customer base.
• 2- To develop a trustworthy brand.
• 3- To add value to company products.
• 4- To generate higher sales profits.

People have recognized the importance of Digital Marketing as a result of emerging marketing trends. We ensure that upon completion of the digital marketing training program, you will have complete and up-to-date information and training on the important tools and techniques for digital marketing.

WHAT IS MARKETING MIX?

The marketing mix is the set of elements that is used to promote the brand, its services, and products in the market and sell it most effectively and efficiently as possible. This term refers to classification that began as 4 p's and later expanded to 7 p's. Jerome McCarthy introduced the 4 p's - product, price, place, and promotion, in his book "Basic Marketing: A Managerial Approach". Later these elements were expanded to 7 p's with 3 add-ons - people, packaging, and process.

7 P'S OF MARKETING

1- Product (or service) Your customers first see one thing what your products or services can do for them. That's why it is most important to make your service or product best and optimize it accordingly. This approach is known as “product-led marketing”. What do customers look for while buying a product?- .Design .Quality .Features .Options .Packaging .Market positioning

2- Price You can set the price of your products and services in many ways, such as .Set your price higher than competitors to show the impression of better quality. .Set your price similar to competitors and then show the drawbacks of other brands which are overcomed by you at the same price. .Set your price lower than competitors to enter in market with higher sales profit. .Set your price lower in the beginning and than raise it when brand is established. .Lower the price of the old product when the new one is launched to highlight the value of the new one. .Set the base price higher to promote more appeal.

3- Promotion Promoting your brand, its products, or services is the most important factor. What is the matter of selling a product and providing a service if customers have never heard of it and don't know anything about it? You need to create awareness of your product in the market. Promotion is needed to get people educated on and excited about products and services.

4- Place Where are you going to sell your product or provide your service? Placement is required to sell your product or provide service, which is beyond physical locations. Some products are sold at some specific places and some are delivered to customer homes, but even for this, you need a place to operate.

5- people It refers to every person who comes in contact with the customer, directly or indirectly. So it's necessary to have the best talent with you at all levels - not only for sale purposes.

6- Process Process refers to every step or activity a company goes through to provide its services and products to the customer. From the interaction with the customer through the follow-up after the sale, it includes everything.

7-Physical evidence It refers to all the materialistic things that help the buyers to understand the value of the brand. It includes many aspects such as the appearance of products, design of packaging, material used for packaging, layout of website, etc.

TYPES OF MARKETING

There are two types of marketing or can say two types of distinct marketing approaches to promote your products and services.
1- Digital Marketing - It occurs via digital channels in which aspects like social media marketing, content marketing, and SEO marketing are included.
2- Traditional Marketing - It is a sort of offline marketing such as print advertisements, television commercials, or radio advertisements.
Digital marketing is a modern way of marketing that is less expensive and saves time. It yields quantifiable and high ROI results, and personalized communication can be sent to the target audience based on interests and behavior. That's why it has more value and is in more demand than traditional marketing. We will study more about digital marketing in our course, all aspects will be cleared in our course starting from basics.

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