Case Study in Digital Marketing Course


Digital Marketing has revolutionized the way businesses reach their target audience, offering unparalleled opportunities for engagement and growth. In this module in our Digital Marketing Course in Delhi, Janakpuri we will explore a case study that exemplifies the power of data analytics in driving successful digital marketing campaigns. Through this case study, we will uncover key strategies, tactics, and outcomes that demonstrate the effectiveness of leveraging data to inform marketing decisions.


‘Mom’s Touch’ By Nivea India

Nivea India is a personal care brand that specializes in skin and body care. The company started a campaign whose goal was to assist moms who face a variety of challenges daily. NIVEA's Mom's Touch is a social effort aimed at mothers who want to ensure their children's future. By publishing films on social media platforms, the brand targeted mothers. The brand marketing plan has a lovely goal of increasing engagement. The brand promised that if the film was shared on social media, the brand would donate to the girl. This campaign was one of the most heart-touching and impactful e-commerce digital marketing case studies.

Transferkar Family By Tata Sky

The promotion was to aim at families, as the name suggests. The campaign aimed to promote TaTa Sky products/ services. They promoted an innovative tool that transmits recorded video from television to mobile devices or tablet computers. This is particularly for Indian families where the head of the family controls the TV remote and the rest of the family just follows their preference. The campaign went viral on social media and television advertising. At the start of the campaign, the customers were offered cheap discounts. The campaign was a big success for the brand and became one of the practical best e-commerce digital marketing case studies in India.

Lays- #SmileDekeDekho

Lays is the biggest chip brand in India. It was initiated by the parent company PepsiCo which initiated the campaign 'Smile Dele Dekho'. The unique selling strategy was to give the message to people how a simple smile can connect different individuals and similarly, they could convey human emotions through each flavour. A feeling of personalized and customized product is the way to connect with the customers. Many celebrities also participated in this campaign. To promote the campaign consumers are asked to pose a smile with their packet of Lays and use social media platforms like Snapchat and Instagram to upload them and tag the company. The campaign was successful. Lays curated 350 customized packs for the influencers.




The implementation of data-driven digital marketing strategies yielded significant results for XYZ Corporation:

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Digital marketing starts with the marketing concept. As we discussed earlier meaning of marketing, now our next step is to move towards digital marketing. Simply means achieving market goals digitally (using internet).

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