DIGITAL MARKETING OVERVIEW IN DIGITAL MARKETING COURSE

WHAT IS DIGITAL MARKETING?

Digital marketing, also known as online marketing, refers to all marketing strategies that occur on the Internet. This includes online marketing campaigns that appear on computers, laptops, phones, tablets, or other devices. It is the best way to foast the brand or companies. Through digital marketing one can promote products and services through various digital channels. In our Digital Marketing Course in Delhi, Janakpuri we will teach you all the modules related to Digital Marketing. Digital channels like search engines, social media, emails, and other websites to connect with potential customers. It also includes text and multimedia messages as a marketing channel. There are many tools included in digital marketing, that are necessary for a digital marketer to be aware of, to measure the effectiveness of their campaigns. Essentially can say whenever marketing campaigns involve digital media, it is termed digital marketing.

ELEMENTS OF DIGITAL MARKETING

• Search Engine Optimization (SEO)
• Content Marketing.
• Social Media Marketing.
• Email Marketing.
• Pay-Per-Click Advertising (PPC)
• Mobile Marketing.
• Affiliate Marketing.

DIGITAL MARKETING FUNNEL

The digital marketing funnel is a model of representation of the overall journey of a customer. It highlights all the steps from the very beginning of getting aware of the product till then buying the product, rebuying, and refering to others. There are 6 stages of the digital marketing funnel-

• Awareness
• Discovery
• Consideration
• Conversion
• Customer relationship
• Retention and refferals

HOW DIGITAL SPACE CHANGES THE ENTIRE BUSINESS MODEL

Firstly, what is the business model? A business model is the strategic framework implemented by a company to generate value through the delivery of its products and services. Digital space has caused a major impact on businesses of any size, over all industries. Let's see how digital space changes the entire business model-

• Digital space made it easy for companies to access new markets and customers, some of which were previously inaccessible.
• Companies can make new products and services that were not possible before due to digitalization.
• Digital technologies have improved operational efficiency, which can lead to significant cost savings and efficiency gains.
• Digitalisation makes it easy for customers to access products and services, and make purchases from anywhere.

DIGITAL MARKETING VS TRADITIONAL MARKETING

TYPES OF DIGITAL MARKETING CAMPAIGNS

• Brand awareness campaigns - As the name says, these campaigns create brand awareness in the market, and familiarise the public with revised or new products or services.
• Lead generation campaigns - In this campaign companies generate interest in their products or services to generate leads.
• Sales promotion campaigns - These usual and temporary campaigns are used by the company to increase interest or demand for their product and services.
• Customer service campaigns - This campaign is all about solving the issues, improving the customer experience, and retaining customers.

Digital marketing is not just limited to this, it is a vast topic of concern if you want to do marketing. This is just the basics of digital marketing, you will get to know every detail of Digital Marketing Course in Delhi,Janakpuri at Digistaan