GOOGLE ADS MANAGER ACCOUNT

Google Ads Manager Account, formerly known as Google AdWords Manager Account or My Client Center (MCC), is a powerful tool provided by Google that allows advertisers to efficiently manage multiple Google Ads accounts from a single dashboard. This centralized platform is particularly beneficial for agencies, large advertisers, or anyone managing multiple client accounts. At its core, a Google Ads Manager Account provides a consolidated view of all linked Google Ads accounts, making it easier to monitor performance, make optimizations, and streamline campaign management.

BENEFITS OF GOOGLE ADS MANAGER ACCOUNT

• Single Sign-On (SSO) - With a Manager Account, users can access multiple Google Ads accounts using a single login, eliminating the need to switch between different accounts constantly.
• Multi-Account Management - Advertisers can oversee and manage numerous Google Ads accounts simultaneously. This is especially useful for agencies handling campaigns for multiple clients or businesses managing various brands or products.
• Consolidated Billing - A Manager Account enables centralized billing, allowing advertisers to receive a single invoice for all linked accounts. This simplifies the payment process and provides a clear overview of advertising expenses.
• Access Levels and Permissions - Users within a Manager Account can be assigned specific roles and permissions, granting varying levels of access to different accounts. This ensures data security and privacy while allowing team members to perform their designated tasks.
• Cross-Account Reporting - Google Ads Manager Account offers comprehensive reporting capabilities across all linked accounts. Users can generate consolidated performance reports or analyze data separately for individual accounts, facilitating data-driven decision-making and optimization strategies.
• Shared Library - The Shared Library feature allows users to create and share resources such as negative keyword lists, audience lists, and remarketing lists across multiple accounts. This promotes consistency and efficiency in campaign management.
• Manager Account Dashboard - The dashboard provides a centralized overview of key metrics and performance indicators across all linked accounts. Users can quickly identify trends, spot opportunities, and address issues without having to navigate through individual accounts.
• Bulk Actions and Automated Rules - Advertisers can execute bulk changes and apply automated rules to multiple accounts simultaneously. This streamlines processes like campaign adjustments, bid modifications, and ad scheduling, saving time and effort.
• Account Hierarchy - Manager Accounts allow for a hierarchical structure, with sub-accounts organized under a parent account. This facilitates organization and management, especially when dealing with complex advertising setups or multiple levels of client relationships.
• Cross-Account Conversion Tracking - Manager Accounts support cross-account conversion tracking, enabling advertisers to monitor conversions across all linked accounts and attribute them accurately to the respective campaigns or ad groups.

Google Ads Manager Account offers a centralized and efficient solution for managing multiple Google Ads accounts. It enhances productivity, collaboration, and performance optimization while providing robust features like consolidated billing, shared resources, and cross-account reporting. Whether you're an agency handling numerous clients or a business managing multiple brands, a Manager Account can streamline your advertising efforts and help you achieve better results across all your campaigns. How to set up a Google Ad Manager account? How to get a Google Partner badge?, and Google Academy for Ads are some more topics to be covered in our Digital Marketing Course in Delhi,Janakpuri