KEYWORDS PLANNING AND RESEARCH IN DIGITAL MARKETING COURSE

WHAT ARE KEYWORDS?

In SEO keywords play a very important role. Keywords are words or phrases that one can use to find your webpage or website on search engines. Keywords define your content in minimum words. Keywords refer to the purpose of the search. In other words, one can say any term searched in a search engine whether it is a single word or a long phrase to find relevant content related to the search, is considered keywords.

WHY KEYWORD RESEARCH IS IMPORTANT?

Before knowing why is keyword research important first we should be aware of what keyword research is. Keyword research is the process of investigating and refining popular words or phrases that people are typing into search engines to use that data for a specific purpose to gather the information they’re looking for. Now here are some points to clarify the concept of why keyword research is important –

• With keyword research you will get to know which keyword is best and suitable to target.
• Provides valuable insight into target audience search queries.
• Provide insights into current marketing trends.
• Best and suitable keywords increase your search rate which automatically leads to growth in traffic.
• With keyword research understand the competitive world.

WHAT KEYWORDS SHOULD I USE FOR SEO?

ELet’s look at some points that you should keep in mind while picking keywords suitable for you according to your niche-

• Identify your already ranked keywords in search results
• Get aware of your competition and study your competition
• Create a list of relevant topics
• Use keyword research tools
• Find your niche
• Find the keyword correct and the perfect spot
• Select keywords that resonate with your audience
• Find the purpose of the search of your keyword
• Select a long-tail keyword
• Search existing content
• Set negative keywords
• Analyze the results of your SEO keyword targeting

SEARCH QUERY TYPES

A search query is a combination of words and phrases users enter into a search engine to pull up a list of results related to their query and field of interest.

There are 3 different types of search queries, which are –

• Informational Searches Queries – user search for some questions not looking for anything else other than the answer to their question, basically looking for some information (this could be anything).
• Navigational Searches Queries – users search for the particular webpage of some specific brand and product.
• Transactional Searches Queries – The user searches something for to perform any transaction (intention of purchasing something).

Keyword research can be done with the help of tools like ubersuggest, semrush, ahrefs, etc. Keyword research includes so many steps, each step will be covered of different - different tools during the course period. In our modules of Digital Marketing Course in Delhi,Janakpuri more topics like how to research Google keywords (via tool), keyword research using ubersuggest, keyword research using Google auto-complete, keyword research using keyword planner, etc are included, which you will be aware of in detail during the course period time.

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