PPC/GOOGLE ADS

In our Digital Marketing Course in Delhi,Janakpuri we will teach full a to z google adword course.PPC stands for pay-per-click. Online marketing where you have to pay every time viewers or users click on one of your ads is called pay-per-click (PPC) marketing or advertising. With this kind of advertising you can advertise your ad on Google, can get your messages out to a large audience who searches for products, services, or any kind of information that you provide. Advertising through search engines (such as Google ads) is the most common form of PPC advertising, where you have to bid on keywords to run your ad with that keyword and make it appear at the top of the search engine result page (SERP). Advertising through social media platforms, such as Facebook and Instagram, and display advertising on websites are some more ways of PPC advertising

INTRODUCTION TO PAID MARKETING

To increase brand awareness and engage consumers, paid marketing can be done which involves purchasing advertisements online. In this marketing, the brand targets potential customers based on their interests, intent, or previous interactions with the brand. It is the quickest way of helping potential customers discover your brand and offerings. Instead of waiting for the audience to find you organically, you purchase advertising through which you can directly reach a specifically targeted audience, just select the online platforms that may be used by your targeted audience. Paid marketing refers to any kind of digital advertising strategy in which promotional content is made and used by brands for users based on their interests, buying habits, or past interactions with a company.

BENEFITS OF PAID MARKETING

• Building brand awareness – a brand can expand its digital presence with paid marketing, which will automatically boost and build brand awareness among consumers.
• Increase customer engagement – engage users with your digital appearance on search engines or social media platforms.
• Target specific audience – the use of keywords and search queries in market promotional content can help you target a specific audience who might be interested in your products or services.
• Measure and optimize your content – the number of users who clicked on your market promotional content and how many users watched your advertisements can be measured while using paid marketing campaigns, through this you can identify ways to better optimize its digital advertisements.

INTRODUCTION TO SEARCH ADS

The marketing technique of placing ads on search engine result pages (SERP) is called search advertising. Search advertising is an incredible way to advertise your business or brand, also referred to as pay-per-click advertising (PPC). The search engine result page (SERP) top place is usually highlighted and marked with the word “Ads”, to get that top place on the search engine result page (SERP) you will have to pay a certain amount. It reveals the search intent of each user, which is why Search advertising is considered powerful. The right account structure, keyword research, landing page optimization, ad relevancy, copy ads, strategies of targeting, ongoing optimization, and leverage of the power of search ads are some points to keep working on to make search advertising work for you.

Google AdWords search(PPC) advertising, get familiar with your metrics, understand your customers, position your business, the basics of strong landing pages, understand your account structure, introduction to keywords, using the right keywords to win the market competition, top 5 keyword analysis tool, maximize click & increase the traffic, the basics of creating successful ads, using ads extensions, understand and improve your quality score, the basics of bidding, the basics of display ads, understanding video ads, automated bidding, tips to increase CTR, understands remarketing, how to boost ROI, conversion tracking are some topics to be studied to make a better understanding on PPC/Google ads, which you will learn during the course in our module.