SEARCH MARKETING IN DIGITAL MARKETING COURSE

In Our Digital Marketing Course in Delhi,Janakpuri we will teach Paid and unpaid strategies on search engines to gain online presence and traffic (earn your business increased visibility across the internet), such tactics refer to search marketing. There are two disciplines in search marketing namely – pay-per-click (PPC) and search engine optimization (SEO). Search marketing term is a shorter phrase used for search engine marketing (SEM), works like an umbrella over pay-per-click (PPC) term and search engine optimization (SEO) term. Every day millions upon millions of people search for something on the internet, whether searching for a location, a solution to the problem, any product, or many other things according to their needs and wants. Your business can also appear on the search engine result page (SERP) to provide the users with the solution they are searching for via search marketing

TYPES OF ADS

There are many ways or types of advertising, some of which are mentioned here –

• Paid search advertising – It allows companies to show their ads on the search engine result page (SERP). The companies had to pay to show their ads on the top place of the search engine result page (SERP). Your ads will appear on the top of the search engine result page (SERP) when internet users search for relevant topic terms.
• Display advertising – Images and text, video, audio or flash, and banner ads on designated areas of a social media platform or website are involved in this type of advertising. Your banner ads and everything you are going to display on your ad should be attractive enough to attract more and more audience as possible and encourage the users to click on your banner or ad and visit the company website.
• Native advertising – The function, look and feel of the media platform on which the ad appears matched by the paid content in this type of advertising. This kind of advertising supports a positive user experience. When the visitors engage with your ads they don’t even realize they are clicking on your ad, which means higher engagement and clicks on an ad compared to other advertising ways.
• Social media advertising – Promoting your brand, their product, or services on social media platforms. You can engage an audience at a low cost.
• Audio advertising – This kind of advertising involves using audio streaming services to target the audience with recorded ads in between songs or within podcast episodes. In this users had to listen to full ads if they didn’t have a subscription to the streaming service.
• Mobile advertising – Any kind of advertising that appears on a mobile device. This promotion can be done via SMS, banner ads on mobile-enabled sites, and in-app advertisements.
• Video advertising - This kind of advertising involves using video streaming services to target an audience with video ads shown on video streaming platforms at the beginning, middle, or end of video content.
• Remarketing advertising – In this consumers are targeted based on their online behavior. You can back to those who have visited their website within set periods by using cookies, and remind the customer to make a purchase again.

Do's and don’ts of ads, keyword match types, remarketing, bid strategies, DKI (dynamic keyword insertion), count-down ads, bid adjustment, ad extensions, and URL options are some more topics to be covered in our module during the course period.