INTRODUCTION TO SEARCH ENGINE IN DIGITAL MARKETING COURSE

A search engine is a program that identifies files in its database based on the keyword (search query) added by the user and returns results accordingly. Google, Bing, Yahoo, etc. are types of search engines. The search engine is the best way to bring relevant website traffic. In our Digital Marketing Course in Delhi, Janakpuri we will teach you full SEO.

WHAT SEARCH ENGINE DO?

Crawling – the process of reading website codes (content) is crawling.
Indexing – storing your website page’s copy in a search engine database.
Retrieval – fetching results from the database when users ask for it.
Ranking – process of placing webpages on a result page in response to a user query.
Multiple results google retrieves and ranks for a search query.

WHAT IS SEO

SEO stands for search engine optimization. As the name says, search engine optimization will optimize your website or a web page in such a way that your website or web page ranks on the search engine. In other words, it is the process of improving a website to rank well in search engine results. Through search engine optimisation the quality and value of website traffic improved to a website or a web page from search engines. It is marketing by understanding how search algorithms work and what human visitors might search.

TYPES OF SEO

There are many types of SEO such as Technical SEO, Image SEO, Video SEO, etc. but mainly considered are-

• On-page SEO – making sure search engines can read your website and get relevant content from time to time. It includes some factors such as content optimization, HTML tag optimization, etc.
• Off-page SEO – improving your business's visibility and presence on the web. It includes some factors such as link building, social presence, local citations, etc.

KEYWORD SELECTION AND MAPPING

Selecting specific keywords for your webpage involves researching keywords that are suitable for your pages on your site. With the help of keyword research tools, one can find high-search keywords, considering ranking difficulty. Keyword research tools like ubersuggest, semrush, etc. Keywords can also be found through Google Suggestions or Google Trends. In keyword mapping, keywords are assigned to each page on your site. Finding the correct keywords and allotting them to the correct page takes a bit of time to research and implement. Identifying your keywords, grouping your keywords, mapping your keywords, optimizing your on-page content, keep working on your keyword map are some points to be kept in mind while keyword selection and mapping.

LINK BUILDING TECHNIQUES

There are many ways one can use link building, some of them are mentioned below-

• Targeted outreach – target some relevant websites, contact them, and ask them to link their site with your site.
• Broken link building – find broken external links on other’s websites, create alternative links similar to the broken resources, and offer others to link with your working alternative links instead of linking with dead resources.
• Linking the unlinked brand mentions – sometimes other websites mention your brand or business on their websites without linking with your website. Find such websites, and tell them to link your website as well where they mentioned your brand name.

Difference Between Blackhat, Whitehat, and Grayhat Optimization Process, Keyword Research Formula, Tools to Find the Best Keywords, Webmaster audits, Setting Structured data on Website, Penalty Analysis and Control, Local SEO, Classified Submissions, Directory Listing, Major SEO Tools, Monitoring and Analysing SEO Progress, What is Link Juice, Importance of DA, PA and other factors, How to rank faster on SERP, are some more topics which will be covered in our Digital Marketing Course in Delhi,Janakpuri.