What is GOOGLE MERCHANT CENTER in Digital Marketing Course

In our Digital Marketing Course in delhi,Janakpuri we have explained Google Merchant Center is a digital platform and a single online dashboard where online retailers manage their appearance across all Google e-commerce products, according to the need to change their online listing or upload product data that fuels Google shopping ads. Information about your e-commerce store, shipping, or taxes is also provided within the Google merchant center. Businesses can upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches with the help of Google merchant center (it’s a primary goal of Google merchant center). Other Google services such as Google My Business also integrate with Google merchant center to allow control over Google-based marketing and e-commerce and robust oversight over Google-based marketing and e-commerce.

HOW DOES GOOGLE MERCHANT WORK?

• A Google account is a must to set up a merchant center account.
• After that you had to provide Google with your online shop information.
• Then, provide your all product information to Google that meets Google’s feed requirements.
• You will be needed to link your Google merchant center account with your Google ads account, to run your shopping ads.

BENEFITS OF GOOGLE MERCHANT CENTER

• To generate and serve your product ads to a real audience and potential customers, essential product information is required which can be stored in a Google merchant center account.
• You can create accurate Google shopping listings, your business’s offerings in a catalog-like format will be shown to buyers searching for products on Google.
• You can also integrate with Google AdWords, you can tie specific AdWords ads with every product in the Google merchant center.
• Specifically for the Google merchant center custom segments can be added by Google Analytics users, that is Google Analytics support.
• Customer reviews of products with star ratings can be integrated into public listings or can be shown as a part of public listings.
• By clicking on the public listings buyers can directly reach to the store page on an e-commerce site.
• You can even direct buyers to nearby local stores by including geographical tagging on listings.

Google Shopping

Google Shopping is an e-commerce platform where users can discover and purchase products from local online businesses and other online retailers. It gives the benefits of searching and comparing products of different brands to online consumers. There are many benefits of using Google shopping as a business owner, some of which are mentioned here –
1- Your product or services will be shown alongside other big-name brands on the shopping feed after joining Google Shopping, this will automatically give your brand some authority.–
2- Those who are using Google Shopping must be actively looking to buy a product or make a purchase, it will often lead to increased sales after getting exposure on Google Shopping.–
3- The shopping tabs interface specifically highlights quality product photos and product descriptions as the shopping tabs interface is designed in that way, which makes it easier for consumers to compare and contrast products of different brands.–
How to create a Google merchant center account and how to link a Google merchant center account with AdWords creation of shopping campaigns are the main and crucial things to get aware of for your brand to stand out in the market. You will get to know every step of creating a Google merchant center account and linking it with AdWords creation of shopping campaigns in our module during the course period.